Description Mid-code Crisis http://www.unimail.com.au.aspx Mon, 02 April 2012 11:37:00 Mon, 02 April 2012 11:37:00 http://www.unimail.com.au.aspx/blogentries/2012/april/onesteel-takes-best-creative-stand-prize-at-the-careers-fairs.aspx   Joy-Ankey Jarvis from OneSteel joins us to share an achievement this careers fair season. We're very proud to say that Dave Petzold, our in-house Web Designer created all illustrations for their creative campaign. Q: Which fair did you win Best Stand, and why? A: We won best stand at University of Melbourne . They particularly liked the interactive aspect of the stand and how colourful it was.   Q: What was your strategy for the fairs this year? A: Our strategy for this year's fairs was to make grads more aware that we do more than just steel, hence the 'World of OneSteel'. We're actually Australia's fifth largest iron ore mining company and it was really important for us to highlight that to grads to recruit in some key disciplines. Also, we wanted to have some fun on our stand. So, we're asking grads to share their extraordinary with us - whether that be a talent, skill or achievement. So far, we've had some great entries.   Q: What do you think is the most important factor when communicating to students at the fair? A: We're a down to earth company so we always aim to be friendly and approachable. We never had anyone sitting behind a table creating a barrier with between us and the students. Give a simple overview of the company and what you can offer, and then leave them plenty of opportunity to answer questions.   Q: What type of feedback/comments have you received from students? A: We had a lot of positive feedback from the students and university staff. They loved the 'cartoon' aspect of our brochures and banners. It really seemed to draw people's attention.   Images of OneSteel's stand below:   For more photos, please check out the OneSteel Graduate Program Facebook page http://www.unimail.com.au.aspx/blogentries/2012/april/onesteel-takes-best-creative-stand-prize-at-the-careers-fairs.aspx http://www.unimail.com.au.aspx/blogentries/2012/april/onesteel-takes-best-creative-stand-prize-at-the-careers-fairs.aspx Mon, 02 April 2012 11:37:00 http://www.unimail.com.au.aspx/blogentries/2012/march/fresh-grads-and-exciting-trends-this-fair-season!.aspx Returning from Canada where internship season just ended, it's clear that even in a down turn, it's still an exciting and frenzied time on campus for employers. Globally, social media is taking a bit of a back seat in the traditional sense. People want to engage with brands and companies on a one to one basis not just siphon through websites of information. There is an increased demand for authentic multi media to provide needed information, be it in person or through digital content. I liken it to how we all learn. Some by example, some by teachings, some by reading. Another interesting (and global) trend is the involvement of parents in the decision-making process for anything employment-related. A number of parents attended the Big Meet in Melbourne and walked around with their children discussing opportunities. Any communications campaign we put together ensures both students and their parents are able to make informed decisions. What I also noted was increased number of people on the fair stands. While there hasn't been a dramatic creative change in the way stands are used, employers are bringing more and more team members and relevant bodies to talk to students about the opportunities available. This has been considered in our objective for 2012, as we aim to provide as much information to students as possible to enable them to make informed career decisions. You can expect to see even more staff on the Unigrad stands that are engaging in conversations instead of simply collecting registrations. A nerve racking notable trend for this year is that there are a number of companies returning to the on campus game and new ones entering the marketplace. Those like Mainfreight, BECA, JDS, and Sportsbet are amongst the many new and refreshed heading out to campus in 2012. This should make for interesting competition for talent in the marketplace. Preparation for another competitive year is under way and one of the biggest yet, I believe. The difference is, the market is now behaving more strategically and thoughtfully than in previous years where actions were the result of panic and reaction. There are solid value propositions, opportunities and a thorough process of recruitment from both students and employers. Andrea Culligan Twitter: Acculligan andrea@theunimailgroup.com http://www.unimail.com.au.aspx/blogentries/2012/march/fresh-grads-and-exciting-trends-this-fair-season!.aspx http://www.unimail.com.au.aspx/blogentries/2012/march/fresh-grads-and-exciting-trends-this-fair-season!.aspx Sun, 18 March 2012 19:21:00 http://www.unimail.com.au.aspx/blogentries/2012/february/top-tips-for-careers-fairs.aspx If you're not sure on how to have a great careers fair season, read below for some top tips on how to make it happen. Tip 1 - Be approachable Do not sit down behind the desk - make your stand as approachable as possible by standing alongside your table and banners. Remember students can be intimidated and nervous speaking to employers, so make every effort to seem relaxed and as easily approachable as possible. Tip 2 - Have enough material Ensure you have enough brochures and merchandise to giveaway to students as well as highlighting your website for more information & how students can apply. Tip 3 - Drink lots of water Talking non-stop for 3-4 hours can really add to dehydration, especially in the warmer months! In most cases the venue will supply water however we recommend bringing your own bottle as well. Tip 4 - Clearly label your supplies There are often hundreds of exhibitors all with similar boxes and banners - take the time to label them clearly and by university, and include a contact name and number and return postal address. This will help ensure your boxes and banners are not misplaced. Tip 5 - Make the right impression Remember this event is to raise your profile on campus and interact with students - Choose outgoing, confident and passionate employees to attend the event - this is a first and valuable impression to make to students! People who can sell your roles to students and enjoy working there are very important. Tip 6 - Be positive Ensure you/your fair staff are enthusiastic about your working environment! And make sure your staff are equipped and confident to sell and be positive about your company's opportunities. Tip 7 - Take name tags for your employees This gives your people identity and helps make the initial introduction a little less daunting! Students will introduce themselves and may even remember an employee name. Tip 8 - Consider your post fair transport It may be difficult to locate a taxi at the completion of the fair - be mindful that there are likely to be numerous other people trying to get away as well. Be aware of any parking limitations and public transport options that may be appropriate. Tip 9 - Wear comfortable shoes Being on your feet all day can be very tiring especially for office based staff. Do not wear stilettos or heels. Tip 10 - Be rested We suggest at least 8 hours sleep - you are interacting with hundreds of people - A good night's sleep and substantial food in the body is a good idea! Tip 11 - Set your goals & objectives Ensure your team are aware of the goals and objectives of the day and the info they need to know. Tip 12 - Network Use this opportunity to network and make new contacts. Tip 13 - Smile and have fun! http://www.unimail.com.au.aspx/blogentries/2012/february/top-tips-for-careers-fairs.aspx http://www.unimail.com.au.aspx/blogentries/2012/february/top-tips-for-careers-fairs.aspx Thu, 23 February 2012 12:28:00 http://www.unimail.com.au.aspx/blogentries/2012/february/stay-up-to-date-with-the-aage-surveys.aspx The Australian Association of Graduate Employers (better known as the AAGE ) conduct research into the graduate industry each year, and two forms of this research are the Annual Employer Survey and the Annual Candidate Survey. The Annual Employer Survey is designed to look into vacancy levels for graduates commencing work, salary levels for new graduates, application levels and selection processes used as well as the marketing spend on recruitment events and activities. On the other end, the Annual Candidate Survey is produced to provide employers with the latest information on candidate applications, job hunting techniques, factors which influence applications and offers as well as the future plans of candidates.  Last month, we attended the AAGE Survey Briefing Workshop where CEO Ben Reeves and his team presented the results of these two yearly surveys. We were met with some really interesting results: Graduates in investment banking received the highest starting salary averaging at $95,000. Employers attended an average of 12 careers fairs last year. Long term career prospects, and training and development were the top two most important factors when deciding what employers to join. Graduates made an average of 8 applications for grad programs. 44% of graduates receive 2 or more offers. The median total spend on graduate recruitment marketing in 2011 was $28,500. The above is just a glimpse of the information available in the two survey reports. If you'd like to get your hands on a copy, follow the links below: The Annual Employer Survey The Annual Candidate Survey http://www.unimail.com.au.aspx/blogentries/2012/february/stay-up-to-date-with-the-aage-surveys.aspx http://www.unimail.com.au.aspx/blogentries/2012/february/stay-up-to-date-with-the-aage-surveys.aspx Thu, 23 February 2012 12:00:00 http://www.unimail.com.au.aspx/blogentries/2012/january/5-quick-tips-for-building-a-campus-social-media-strategy.aspx It's that final time of the year with strategies and plans being put into place. Application open dates are just around the corner and the fight is about to begin. With vacancy numbers returning to their peak rates it's sure to be a bitter battle on campus. So what can do you do off-campus that adds impact to your brand and your campaign? Social media is on everyone's lips as part and parcel of their campaign - but what does that really mean to you and how can you be part of the action? There are numerous ways to engage with your target audience that don't rely heavily on additional resources or tools. Before you start, here are 5 tips to get clear and get rolling on your social media plan for the season: 1. Audit Using sites like Glassdoor and whirlpool, find out what is being said about your employer brand as well as your competitors - understand the good, the bad and the ugly about both you and your competitors. 2. Objective What is the absolute purpose behind your activity? Is it to build brand or get mass applications? For some it's about being out on campus for the first time, for others, it's about changing the perception of their program. Social media can assist with those objectives and more. Clarity will allow you to have focus instead of jumping around each time something new comes around. 3. Measure How will you measure the success of your social media activity? What is most important to you? You can measure your activity by getting reports on your partner sites (we provide reports at the end of each Forum for example) or using engagement analytics on your Facebook pages, or even number of conversations on your twitter and others using Hootsuite or even clarifying your applications on how they got there. This will provide you with your goals and help qualify your objectives. 4. Plan Like any good strategy, you must continue with a plan. Identifying who/what/where/when you will communicate is essential to the success of any social media strategy. Using a social media policy and authorised users as well as multiplatform decks such as Tweetdeck and Hootsuite allows a multitude of users to participate at ongoing intervals and ensure regular and consistent activity. 5. Walk the Talk Social media is about conversations - in whatever capacity they may be: blogging, comments, forums, twitter, facebook, webinars etc to participate you must be ready to walk the talk. Have fun and speak soon! Andrea Culligan CEO The Unimail Group http://www.unimail.com.au.aspx/blogentries/2012/january/5-quick-tips-for-building-a-campus-social-media-strategy.aspx http://www.unimail.com.au.aspx/blogentries/2012/january/5-quick-tips-for-building-a-campus-social-media-strategy.aspx Wed, 01 February 2012 16:53:00 http://www.unimail.com.au.aspx/blogentries/2012/january/andrea’s-heating-it-up-in-the-kitchen.aspx Oz Harvest, Mission Australia and Qantas have combined to put together the first ever CEO Cookoff. Over 100 CEO's from around the country, put together with 28 of Australia's best Chefs will see them feeding over 1000 homeless on February 6th. Leaving Canada in the middle of 1999 without a plan or a thought towards what I was going to do, and with $300 in my pocket, I landed in Brisbane. 3 months into my journey, I was robbed whilst I was sleeping. He took everything I had, my passport, my wallet, my credit cards, even my sunglasses. At the time I was crazy enough to chase the offender through the campsite I was staying in and eventually catch him. It was a dangerous act, and one of impulsive action but it was done through fear and terror of everything I had being taken away from me. I only had $300 to my name and someone was ripping it out of my hands. I had never been so scared and frightened. I didn't have a back up plan, or an option to get money from anywhere or anyone else. I did what fear told me to do, without rhyme or reason and acted on it. This fear was monumental, which makes me only imagine how significant it must be to feel that way every day of your life. Hence why I'm so passionate about this opportunity to support and participate with the CEO Cookoff. Now, my cooking skills leave lots to be desired as pretty much everything I make tastes wonderful (or so my husband says) but looks shocking - so I'm really hoping that there are no scores for presentation! The event kicks off on February 6th where the likes of Alan Joyce and Neil Perry will showcase their talents or lack there of, combined with the rest of us mere mortals. I would love your support in helping me achieve my goal of $8000 towards the cause. Each and every cent goes to Ozharvest and Mission Australia (Qantas is footing the bill for everything else) so to increase your support; I'll sweeten the deal…. For donations $100 and OVER: I'll bake you something delicious (again, not it may not look good but taste wonderful) I'll video the process (this is not going to be pretty, but most likely hilarious) I'll send you the baked goods, the video and the ingredients to make it yourself (so you can make it look much better than mine) You can find me here: http://www.ceocookoff.com.au/profile/504 Every penny counts and helps someone in need. Thanks for your support! Andrea Culligan Twitter: Acculligan andrea@theunimailgroup.com http://www.unimail.com.au.aspx/blogentries/2012/january/andrea’s-heating-it-up-in-the-kitchen.aspx http://www.unimail.com.au.aspx/blogentries/2012/january/andrea’s-heating-it-up-in-the-kitchen.aspx Wed, 01 February 2012 16:48:00 David http://www.unimail.com.au.aspx/blogentries/2011/november/movember-charity.aspx The Unimail Group prides itself on lending a helping hand whenever possible. Earlier this year, our team downed utensils and went hungry for a week living on $2 a day. In the process we raised over $2,000 for the Live Below The Line campaign. The money goes towards widening awareness and helping poverty stricken people out of poverty. There are currently 1.4 billion people worldwide living on less than $2 every day. For anyone interested in participating in 2012, you can follow the campaign at www.livebelowtheline.com.au/about This month the team has been hard at work contributing to the awesome charity event that is Movember. Our Production Director Brett (left), Account Director Justin (centre) and Web Designer Dave (right) took on the challenge and raised $530 for men's health. Check out our efforts at the Movember Unimail team page http://www.movember.com/m/1888540 http://www.unimail.com.au.aspx/blogentries/2011/november/movember-charity.aspx http://www.unimail.com.au.aspx/blogentries/2011/november/movember-charity.aspx Tue, 29 November 2011 14:28:00 Jerry http://www.unimail.com.au.aspx/blogentries/2011/november/ge-canada-graduate-campaign.aspx GE's innovative technologies span industries as broadly as they do countries, from nanotechnology, molecular imaging, and photonics to large scale industrial turbines. To attract the right graduates, GE partnered with Unimail to create an engaging and asthetically beautiful graduate website and complimentary social media channels. The website theme is a generalisation of the Canadian landscape. From Vancouver to the Rockies, the ice fields up north to the rolling hills of the east coast. It depicts Canada's landscape, industries and opportunities. This generalisation of Canada is an engaging visual manifestation of the world of opportunities available to graduates that join GE. Illustrated in-house by the Unimail design team, the campagin theme is striking, imaginative and unique. The marketing team at GE have been very complimentary on the website. And the sheer volume of traffic on the site and LIKES confirms that another successful project has been delivered! See the GE Campus Website here Additionally the Unimail Group has been involved in creating the GE Graduate Facebook page. This has followed the same concept as the website and has a lively and unique feel. The facebook page can be viewed here http://www.unimail.com.au.aspx/blogentries/2011/november/ge-canada-graduate-campaign.aspx http://www.unimail.com.au.aspx/blogentries/2011/november/ge-canada-graduate-campaign.aspx Tue, 22 November 2011 11:55:00 http://www.unimail.com.au.aspx/blogentries/2011/november/communication-is-changing.aspx It's got a slick new look, razor sharp tongue and super spunky attitude. And it's only going to get slicker, smarter and spunkier tomorrow. And every tomorrow after that. As a communications agency, it's our job to ensure your communications is fit for tomorrow. In today's crowded marketplace, there's only one way to do that: get out there. So we do. On campus, at careers fairs, in the boardrooms of blue chips and start-ups, at industry events, through our database of 55,000 students and the printed pages of our publications. When we're not doing that, we're trawling the digital space, tweeting, facebooking, blogging, and linking in. Why? It gives us a comprehensive vantage point from which to influence your communications and ensure you're dressed to impress the best for business. Get ready for tomorrow Contact our client service team on 1300 134 121 for a chat about how we can help you keep your communications up to date with changing trends. http://www.unimail.com.au.aspx/blogentries/2011/november/communication-is-changing.aspx http://www.unimail.com.au.aspx/blogentries/2011/november/communication-is-changing.aspx Tue, 15 November 2011 11:29:00 http://www.unimail.com.au.aspx/blogentries/2011/november/canon-packaging-job.aspx The Unimail Group are constantly designing and creating some of Australia's best artwork and recently we did some award winning packaging for Canon. The story goes something like this: Canon initially came knocking on our door with a request to package up their new EOS 550 lifestyle kits. Given Canon's reputable name in the industry, we evolved their standard product packaging to reflect their first-class position in the market and maintain credibility. Similarly, we needed to reflect the value of the cameras (the EOS range are not cheap) and achieved this with a sophisticated look and feel. Thus appealing to a broad consumer audience from entry level through to enthusiast photographer. To ensure consistency across all Harvey Norman kits, every package was stylised the same way: A contoured side wrap was positioned in the top left, which labeled the package and showcased its contents Eye-catching photography set the background and mood of each kit Every kit was designed to an agreed structure and layout  To maintain the superior look and feel of the collection, we ensured that every package included: A high gloss finish Premium printing techniques Supportive, lightweight card Each lifestyle kit included the EOS and Canon logo on every side of the packaging, and the camera on 3 of the 4 sides. Where there were slight variations in size, the style template worked effortlessly across each The packaging has been credited for a significant increase in uptake on these models. Another job well done by the design team! http://www.unimail.com.au.aspx/blogentries/2011/november/canon-packaging-job.aspx http://www.unimail.com.au.aspx/blogentries/2011/november/canon-packaging-job.aspx Tue, 08 November 2011 14:46:00 Jerry http://www.unimail.com.au.aspx/blogentries/2011/october/it's-easy-being-green.aspx We're into a good recycling initiative as much as the next dreadlock sporting hippy, so when we discover something worth shouting about, we put our money where our mouth is. This year we donated all our unused Unigrad books to Paper-Go-Round to turn old into new seeded paper full of promise and new life. The green goodness doesn't stop there. Back at Unimail HQ, our green team has been pointing a mighty green finger at everyone in the office, clamping down on paper usage by encouraging double-sided printing. They've promised to throw a party if we halve our consumption. Nothing like a festive carrot to dangle in front of a gaggle that enjoys a good time. They've also asked that we hit the big red button on our computers at night in a bid to reduce our footprint. The prize? Drinks delivered to the eco-friendliest person courtesy of the worst offender - every day, at the winner's fancy, for a week. While you're sleeping Your computer will emit 1.6 tons of C02 into the atmosphere every year if you leave it on. There are around 660 million PCs in the world today. That's over one billion tons of CO2 a year. Feel the green glow Looking for ways to turn your office space green? Tweet us your challenge and we'll come back to you with a solution. http://www.unimail.com.au.aspx/blogentries/2011/october/it's-easy-being-green.aspx http://www.unimail.com.au.aspx/blogentries/2011/october/it's-easy-being-green.aspx Thu, 20 October 2011 16:25:00 Jerry http://www.unimail.com.au.aspx/blogentries/2011/october/unimail-graduate-attraction.aspx Unimail works from the ground up, from understanding what goes on in the minds of prospective employees to consulting with organisations to attract and source the best talent. Our strength comes from our 11-year investment in the youth market. Each year we spend over 100 days on campuses developing relationships with key stakeholders to source the best talent for our clients' business and bridge the gap between candidates and employers. Online, we have the largest student database across Australia and New Zealand with a following of around 55,000 students, which we regularly tap into to seduce market opinion through market research. It's this continued investment that has us deeply ingrained in the industry and enables us to forecast the future of talent years in advance. It also ensures we develop insightful creative strategies that give you the best solution for your attraction needs - both now and in the future. I want more Contact our client service team on 1300 134 121 for details on each of our products and services. http://www.unimail.com.au.aspx/blogentries/2011/october/unimail-graduate-attraction.aspx http://www.unimail.com.au.aspx/blogentries/2011/october/unimail-graduate-attraction.aspx Mon, 24 October 2011 10:40:00