Employer Branding
Just as consumers will choose one coffee over another, so top
talent will choose one employer over another, stay longer, perform
better and serve the customer better.
While employer branding is still an emerging trend in many
countries, considerable research into its effectiveness has
revealed that companies with strong brands report the
following:
- Increased financial performance and annual return +/- 8%
- Access to up to 20% more of the talent market
- 29% increase in new hire commitment level, which is maintained
a year later
- 4.64 times higher levels of engagement
- 30% increase in productivity
- Reduced turnover probability of up to 87%
