The Unimail Group are constantly designing and creating some of Australia's best artwork and recently we did some award winning packaging for Canon. The story goes something like this:

Canon initially came knocking on our door with a request to package up their new EOS 550 lifestyle kits. Given Canon's reputable name in the industry, we evolved their standard product packaging to reflect their first-class position in the market and maintain credibility.

Similarly, we needed to reflect the value of the cameras (the EOS range are not cheap) and achieved this with a sophisticated look and feel. Thus appealing to a broad consumer audience from entry level through to enthusiast photographer.

To ensure consistency across all Harvey Norman kits, every package was stylised the same way:

• A contoured side wrap was positioned in the top left, which labeled the package and showcased its contents
• Eye-catching photography set the background and mood of each kit
• Every kit was designed to an agreed structure and layout 

To maintain the superior look and feel of the collection, we ensured that every package included:

• A high gloss finish
• Premium printing techniques
• Supportive, lightweight card

Each lifestyle kit included the EOS and Canon logo on every side of the packaging, and the camera on 3 of the 4 sides. Where there were slight variations in size, the style template worked effortlessly across each

The packaging has been credited for a significant increase in uptake on these models. Another job well done by the design team!